Selected case study

ARM Community Redesign

A research-led redesign of an established member portal, delivered as a responsive prototype and design-system foundation for the client team to implement.

Timeframe: Jan–Aug 2025
Role: Product Design Lead · Capstone
Contribution: Led the cross-functional redesign, synthesized research into requirements and a feature roadmap, and delivered an implementation-ready responsive portal and design system.

01 / Research tension

Research surfaced indifference toward the existing member portal.

The research synthesis identified three connected barriers: indifference toward the member portal, insufficient guidance for people outside committee structures, and frustration when trying to build a network independently.

These are team-presented research findings. Participant identities, quotations, organization records, and uncleared quantitative claims are deliberately excluded here.

Evidence note

Insight headlines are reproduced from anonymized research-deck pages; sensitive evidence is excluded.

Research insight slide stating that members feel indifferent toward the ARM member portal — Research synthesis · Insight 01: portal indifference.

Research insight slide stating that non-committee members feel lost because of a lack of guidance — Research synthesis · Insight 02: insufficient guidance.

Research insight slide stating that members without a strong network struggle to connect with other members — Research synthesis · Insight 03: barriers to connection.

02 / Reframe

From a repository of information to a place for purposeful participation.

The problem was reframed around helping members find belonging, resources, and ways to engage with purpose. That moved the redesign away from cosmetic cleanup and toward clearer pathways into work, people, and community.

Trust became the design starting point: members needed to understand what was available, why it mattered, and what action they could take next.

Evidence note

The reframe and trust principle are direct, anonymized pages from the research presentation.

Problem reframe focused on helping ARM members find belonging, resources, and purposeful engagement — The research reframe that connected portal findability with participation and belonging.

Design principle slide stating that trust is the foundation of meaningful engagement between members and the platform — Trust as the starting principle for member and platform engagement.

03 / Product response

Prioritize workflows that make opportunities legible and actionable.

The portal direction brought status, key information, timelines, and next actions forward to support faster scanning. Responsive patterns and a reusable component foundation gave the client team a practical system to extend.

The broader community direction connected the same research to relationship-building rather than treating networking as a separate feature request.

Evidence note

Synthesis of the public project artifact, working prototype source, and resume-backed design-lead responsibility.

Public project page showing the ARM member portal redesign and selected portal screens — Public project artifact presenting the portal redesign direction. Screens with member or organization details are intentionally excluded.

04 / Handoff

Delivered as an implementation-ready responsive system.

The final work included a responsive portal prototype and design-system foundation delivered to the ARM client team for updating an existing live member product.

The distinction matters: this portfolio claims client delivery and implementation readiness, not that the redesign itself shipped or produced measured product outcomes.

Evidence note

Delivery status is user-confirmed; shipped status is explicitly not claimed.